How do you reach a target group who rejects advertising and immediately skips dull content? By speaking their language and catering to their needs: In order to advertise the spark7 youth account, we worked with various artists to create a colourful campaign under the motto “Twice the nice!” for 10- to 19-year-olds. The result: seven different online videos – each with its own style.Purely digital, short and to the point, but so noticeable that they couldn’t be skipped.