Winners

Twin Souls

Nomination

Interactive & Mobile

Websites

Nomination

Integration & Innovation

Best Use of Technology

Nomination

Integration & Innovation

Creative Strategy

Client
Change One Life

Every year, 15,000 orphans are adopted in Russia, but around 30% of them are returned to their orphanages because they can’t integrate into a family. For the first time, the national database of orphans, with more than 18,000 registered children, was integrated with face recognition technology. The technology compares the picture of an adopter with photos of orphans in the archive and shows kids who look like the adopter.