Russia
Nomination
Interactive & Mobile
Websites
Nomination
Integration & Innovation
Best Use of Technology
Nomination
Integration & Innovation
Creative Strategy
- Client
- Change One Life
- Agency
- Young & Rubicam Russia
Every year, 15,000 orphans are adopted in Russia, but around 30% of them are returned to their orphanages because they can’t integrate into a family. For the first time, the national database of orphans, with more than 18,000 registered children, was integrated with face recognition technology. The technology compares the picture of an adopter with photos of orphans in the archive and shows kids who look like the adopter.
Credits
- Copywriter
- Erkin Bekmirzaev
- Designer
- Tatiana Zabelina
- Film Director
- Kirill Novikov
- Agency Producer
- Inna Alperovich-Chikhladze
- Production Company
- Adservice /Rodnya
- Account Director
- Anastasia Koroleva
- Account Manager
- Nonna Abalyan