Winners

Ukrainian Bread

Shortlist

Interactive & Mobile

Interactive & Mobile for non-profit / public service / NGO

Client
Ukrainian Saturday School Vienna

At Christmas, Austrians bake cookies in form of Latin letters - a tradition called “Russian Bread”. For the fundraising campaign, the Christmas custom was renamed “Ukrainian Bread” & all of Austria was invited to speak up against war by baking, generating & spreading peace messages in form of Cyrillic letter cookies. To help Austrians bake said messages, the world’s first virtual baking paper was designed. The AR filter was made available as an Instagram camera effect.

Credits

Creative Director
Daniela Sobitschka