A product innovation by Brauton, the beer with taste of music: The Umami Beer, a collaboration of Brauton and Mochi, the renowned Japanese fusion restaurant in Vienna. The classic Brauton design of a vinyl label went just perfectly with integrating the Japanese flag and making it clear where the main inspiration for the Umami Beer came from. The typography emphasizes the concept by making the line spacing so large that it is reminiscent of a Japanese vertical typeface.