Underdogs celebrates 10 years of work in the realm of public art. The challenge was to landmark this with a new ID and consolidate a decade of curation and collaborations with a Limited Edition Book. These 358 pages convey both objectives while aggregating the best works produced by Underdogs since 2010 — encapsulated in a full red hardcover imprint, instantly recognizable as a symbol of celebration, disruption and cultural activism, mirroring the brand's core values.