Winners

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Gold Award

Interactive & Mobile

Any Other

Bronze Award

Integrated & Innovation

Best Use of Technology

Bronze Award

Integrated & Innovation

Product / Service Innovation

Client
Newsroom der Sparkassen Finanzgruppe

To prevent gamers from losing financial control over in-game-purchases, Sparkasse invented the In-Game Calculator. Easy-to-use and relevant for all major games.   The tool translates made-up in-game currencies back to real money. Available as a microsite, an app that uses AI and the smartphone’s camera to detect and translate in-game currency into Euro and a browser extension for all major browser games, plus Twitch streams and YouTube videos.

Credits

Creative Director
Grischa Mentgen