Gold Award
Interactive & Mobile
Any Other
Bronze Award
Integrated & Innovation
Best Use of Technology
Bronze Award
Integrated & Innovation
Product / Service Innovation
- Client
- Newsroom der Sparkassen Finanzgruppe
To prevent gamers from losing financial control over in-game-purchases, Sparkasse invented the In-Game Calculator. Easy-to-use and relevant for all major games. The tool translates made-up in-game currencies back to real money. Available as a microsite, an app that uses AI and the smartphone’s camera to detect and translate in-game currency into Euro and a browser extension for all major browser games, plus Twitch streams and YouTube videos.
Credits
- Creative Director
- Grischa Mentgen