Winners

Unmute the Puberty

Shortlist

Interactive & Mobile

Interactive & Mobile for non-profit / public service / NGO

In Ukraine, the lack of formal sex education and old taboos on sexuality mute countless new feelings teens explode from. We unmuted healthy talks on sexuality topics by Instagram drama series about Puberty. Puberty is a non-binary character with a constant shape-shifting that becomes a new teens’ emotional lexicon about their own feelings and wellbeing. The Series has reached 80% of the target audience with 13,6 MLN views.

Credits

Art Director
Maryna kizilova
Creative Director
Oksana Gonchar