Shortlist
Interactive & Mobile
Interactive & Mobile for non-profit / public service / NGO
- Client
- UNFPA Ukraine
In Ukraine, the lack of formal sex education and old taboos on sexuality mute countless new feelings teens explode from. We unmuted healthy talks on sexuality topics by Instagram drama series about Puberty. Puberty is a non-binary character with a constant shape-shifting that becomes a new teens’ emotional lexicon about their own feelings and wellbeing. The Series has reached 80% of the target audience with 13,6 MLN views.
Credits
- Art Director
- Maryna kizilova
- Creative Director
- Oksana Gonchar
- Designer
- Iryna Lipavska