We have created a radio campaign that mimics typical voice messages in a very realistic way. The audience can witness a man at the Duty-Free Shop, desperately looking for the right perfume for his wife, a voice message exchange at a festival where two drunk blokes try to find each other, and recipe instructions of a guy trying to record them while cooking himself. They all share the same core idea: it could be so much easier – if they had only made a simple phone call.