Ukraine
G
Member Club Gold Award
Integration & Innovation
Integrated Campaigns
- Client
- IDS Borjomi Ukraine
- Agency
- ISD Group
Voice of Water' is the first audio identity of natural Ukrainian water. We crafted six instruments powered by water and recorded them in the Carpathians collaborating with modern musicians. The symphony and project documentary were released on an event. The QR-code on a bottle lead to the exclusive content on a digital hub. A special vinyl was released. The campaign delivered 109 million impressions and 2,2 million earned media impressions.
Credits
- Art Director
- Nataliia Tachinskaya
- Copywriter
- Yuliia Ovcharenko
- Film Director
- Fabian Weber
- Agency Producer
- Eugene Golovatenko
- Production Company
- ESSE Production House
- Sound Designer
- The Maneken
- Account Director
- Svetlana Mironchuk
- Media Analytic
- Svetlana Taborskikh
- Instruments Production
- Hardride workshop
- Sound Recording
- Movietone