Winners

Voice of Water

Ukraine
G

Member Club Gold Award

Integration & Innovation

Integrated Campaigns

Client
IDS Borjomi Ukraine
Agency
ISD Group

Voice of Water' is the first audio identity of natural Ukrainian water. We crafted six instruments powered by water and recorded them in the Carpathians collaborating with modern musicians. The symphony and project documentary were released on an event. The QR-code on a bottle lead to the exclusive content on a digital hub. A special vinyl was released. The campaign delivered 109 million impressions and 2,2 million earned media impressions.

Credits

Director of Photography
Fabian Weber
Alex Stratienko
Film Director
Fabian Weber
Agency Producer
Eugene Golovatenko
Production Company
ESSE Production House
Sound Designer
The Maneken
Account Director
Svetlana Mironchuk
Media Analytic
Svetlana Taborskikh
Instruments Production
Hardride workshop
Sound Recording
Movietone