CANAL+ launched”Waiting Wins” a creative data activation in the heart of Geneva airport. In real-time, all flight data is collected by the airport and sent to the ”Waiting Wins” platform that detects and analyses all delayed flights. Then it broadcasts targeted messages related to passengers’ waiting times at all relevant boarding gates. To download the top-notch contents, passengers only need to go to the “Waiting Wins” platform and enter their flight numbers.