The idea was to turn the problem, water emergency, into a physical product. We bottled the contaminated water to create the brand Water of Africa. Water drank by 318 million people, the most consumed in the world, asking that these bottles are the last ones ever to be drank. A provoking idea, made through a brand activation, that has engaged Italy and beyond, reaching the European Parliament, with a real product to bring the spotlight to a very real problem.