For the first time, news anchors of RTP, SIC, TVI and CMTV went live on their competitors channels prime time to explain to the Portuguese people the General Health Management correct procedures in case of COVID-19 symptoms. An unique moment of journalism with a live audience of 3.6 million Portuguese people. We ignored networks and institutions for one common goal: save lives. With a low budget campaign, the message reached 40% of national tv audience.