Switzerland
Bronze Award
Print & Outdoor
Print & Outdoor for non-profit / public service / NGO
- Client
- Arud (Center for Alcohol Addiction Therapy)
Background: ARUD is the center for alcohol addiction therapy in Switzerland. Unfortunately, many of those affected don’t seek help because they are ashamed. That's why we focused on the discretion in a striking way. The people portrayed deliberately don't look like heavy alcoholics, because alcohol problems should be treated early. Result: 1. Six times more entries at ARUD. 2. More people who are still established in society, which increases the chance of success.
Credits
- Art Director
- Mario Moosbrugger