Winners

WEBER, TIGHTS. IN PLACE. IN CASE. IN TIME.

Nomination

Design

Corporate Brand Identity

Nomination

Design

Packaging

Client
Airless Fashion

Packed in a vacuum case smaller than a smartphone and distributed by special vending machines, WEBER supplies employees of hotel chains, airlines and cruise ships with tights. Simplicity and flexibility are therefore words that best describe the brand and that are expressed visually and verbally in the design. The logo adapts flexibly to the conditions, just as flexibly as the tights adapt to the leg. Language and visual look focus on the essentials in the same way.