When Zalando secured an exclusive distribution partnership with TOPSHOP, it needed a way to tell thousands of small European towns the good news. We took one day’s filming with Cara Delevingne and manipulated it into 60,000 unique videos, each one showing her attempt (and fail) to pronounce a town’s name. These were then seeded to those towns directly via Facebook micro targeting, delivering them a personalised message from one of fashion’s biggest stars #WhereverYouAre.