Russia
Silver Award
Interactive & Mobile
Online Advertising
- Client
- Kaspersky Lab
- Agency
- Hungry Boys
Words Can Save is a social interactive project that shows adults how serious the problem of cyberbullying is nowadays. To attract the attention of adults and show them the essence and importance of the problem, we a project was undertaken that shows what happens if you ignore the problem: the heroes, Kate and Mike, are ready to commit suicide.
Credits
- Art Director
- Sergey Andronov
- Copywriter
- Valery Volchetsky