WWF is committed to preserving the rainforest. As an NGO, it relies on donations. But people are getting weary of donating because they never really get to see the good that their money does. So, WWF created Save What You See – the first mobile banner that made the impact of donations visible. By being able to save an area of the rainforest exactly the size of a mobile screen, people were able to experience, in real time, the change that their donation made.