Russia
Nomination
Interactive & Mobile
Online Advertising
- Client
- WWF Russia
- Agency
- Hungry Boys
Website Run4tiger.com allows runners to compare their achievements with those of an endangered Amur tiger living in Russia's Far East. The agency had a wild Amur tiger tagged with a GPS tracking device so that everyone can track its movements in real time. The tiger covers about 10 kilometres a day on average. Anyone with their running app on their smartphone can take part in the challenge by registering online.
Credits
- Creative Director
- Vlad Sitnikov
- Art Director
- Sergey Andronov
- Copywriter
- Ksenia Apresyan
- Designer
- Anna Komarova
- Illustrator
- Katya Semenova
- Agency Producer
- Victor Kozlov
- PR Manager
- Alyona Timchenko