Austria’s 2017 election campaign turned into a dirty numbers battle– perfect timing for XXXLutz, Austria’s biggest furniture store, to come into play. The focus of the campaign was a song lampooning Austria’s top politicians complaining that no one will ever have figures as high as XXXLutz. With the song going viral shortly after its release, the campaign achieved an image and sales boost, making XXXLutz the election’s clear winner.