“Yiayia and friends” is a multi-faceted project that re-imagines and re-introduces traditional notions of life, superior quality food products, culinary objects and epicurean artefacts of yesteryear. Yiayia becomes the hero of the packaging while delightful illustrations full of joy, humour and an appetite for life are drawn to tell the unique brand story. The carefully selected textures and colour palette enhance the “tasty” feeling that the project exudes.