Dzintars is a historically beloved Latvian cosmetics brand that was forced into bankruptcy in 2019 due to financial difficulties. To successfully resurrect the brand, we needed to find a way to build a new and vivid identity, but stay faithful to the values and rich heritage of Dzintars. Inspired by modernism and the geometric aesthetics of Dzintars’ golden age, a combination of shapes was created. The shapes gives the brand a coherent, fresh and punchy look.