The campaign is promoting Galantom's initiative "Donate your Birthday" by reminding people that their birthday has the power to #rewritethestory for many around them. The best day for some (birthdays) are still the worse for many. We are all living in a daily Hieronymus Bosch like fresco (domestic violence, health system challenges, illegal tree cuts) and by donating our birthday to a cause we believe in, we can actually change bit by bit this fresco.