‘YuMi & Bocelli: A Perfect Harmony’ was a demonstration of the power of collaborative technology. By placing YuMi in the role of conductor of a live orchestral performance, the campaign showed a profoundly human side to an often feared and misunderstood technology. The campaign challenged the belief that people and robots are incompatible and showed that whether it’s between people and the technologies that serve them, our greatest feats are those we achieve together.