Winners

Zalando Pre-owned. Drama-free

Gold Award

Film & Audio

Online Videos

Client
Zalando

Millions of shared stories show: buying and selling pre-owned fashion online can be annoying – even dramatic. This film tells one of these interactions and underlines it through the singing of the protagonist Lubalin. He plays the seller, the lost buyer, and the hero with the answer: Zalando Pre-owned, the drama-free shopping experience without annoying conversations. Through a TikTok aesthetic, we stay close to the videos our audience usually consumes on social media.

Credits

Director of Photography
Nicolai Niermann
Film Director
Alice Moitié
Production Company
Iconoclast Germany GmbH
Slaughterhouse
Sound Designer
Massive Music Berlin
Creative Officer
Thomas Knüwer
Executive Creative Director
Christoph Bielefeldt
Marco Obermann
Account Supervisor
Nina Hartmann
Strategist
Daniela Pöhnl
Editor
Bo Ismono
Artist, Composer, Singer
Lubalin