Millions of shared stories show: buying and selling pre-owned fashion online can be annoying – even dramatic. In this musical interpretation, our protagonist Lubalin sings and performs one of these interactions as an emotional ballad. He plays the seller, the lost buyer, and the hero with the answer: Zalando Pre-owned, the drama-free shopping experience without annoying conversations. The catchy chorus highlights the benefits and makes sure to stay in people's minds.