Germany
Silver Award
Brand Experience
PR / Events
Nomination
Integrated & Innovation
Integrated Campaigns for Commercial Brands
- Client
- Citroën Deutschland
For Citroën's 100th birthday, it was time to change the game. It was time for a name change: Citroën became “Zitrön” – inspired by how Germans pronounce the brand. And this was done for real.
Credits
- Director of Photography
- Sebastian Baeumler
- Film Director
- Matthias Thoennissen
- Illustrator
- Uwe Watschounek
- Chief Creative Officer
- Eric Schoeffler
- Executive Creative Director
- Torsten Pollmann
- Senior Account Manager
- Jessica Jobs
- Corporate Communications Manager
- Marie Euler
- Director Digital Operations & Production
- Birga Birga Bardenhorst
- Production Company
- IAM images
- cinehype
- Studio6
- anymotion Graphics
- Pirates ‘n Paradise
- Traffic Manager
- Ellen Cremer
- Strategic Planner
- Marc Thevabalan
- Head of UX
- Jan Peisert