If there is a crunch behind the deer, it means that the deer is stalking here. Or rather, that the Hotel Zum Hirschen will be revitalized. The deer gives way to a corporate font that takes the antlers as a theme, but reproduces them in a new way. The role of the women, who have played a key role in the hotel’s history, is also given more space. The deer becomes a mask and is worn by a woman. Feminine instead of masculine, vegetarian cuisine instead of game on the menu.