November 19th and 20th
at DHub Barcelona | Espai F
Inspired by the successful format developed by The One Club for Creativity, the Creative Leaders Summit brings together agency leaders, founders, and senior executives who understand that leadership today requires navigating uncertainty with clarity, conviction, and responsibility.
Rather than focusing on tools, tactics, or trends, this closed-door forum encourages honest conversations about what leaders must let go of, what they must accelerate, and how they can guide their teams through change with confidence.
Relationships Before Ideas
Under the 2026 theme, Relationships, the summit explores the idea that great work is never the result of ideas alone, but of the trust, collaboration, and shared ambition that transform ideas into meaningful impact. By bringing together diverse voices across disciplines and cultures ADCE Creative Week reinforces ADCE’s mission to champion Europe’s creative community and the connections that continue to shape its future.
Speakers Confirmed
-
Sir John Hegarty
Creative Director & Co-Founder
The Business of Creativity
United Kingdom
-
Juliana Paracencio
Executive Creative Director
Droga5
United Kingdom
-
Koka Kamushadze
Founder & Creative Director
Playmakers
Georgia
-
Liza Enebeis
Creative Director & Partner
Studio Dumbar/DEPT
Netherlands
-
Malcolm Poynton
Former Global CCO
Cheil Worldwide
United Kingdom
-
Tiffany Rolfe
Chair and Global Chief Creative Officer
R/GA
United States
-
Ulrich Klenke
Chief Brand Officer
Deutsche Telekom AG
Germany
-
Sophia Lindholm
Creative Lead
Independent ex-Forsman & Bodenfors
Sweden
-
Pablo Widmer
Global Head of Product Design
Breitling
Switzerland
-
Laura Amarelle
Global Head of Brand Communications
Breitling
Switzerland
-
Dustin Duke
Global Executive Creative Director
Brand Innovation Lab at Amazon Ads
United States
-
Corina Alexandra Pop
EMEA Creative Services Lead
HP
Spain
-
Abel Sanchez-Hermosilla Martinez
EMEA Head of Brands Innovation
HP
Spain
-
Anna Berbiela
Founding Partner
SMLXL
Spain
-
Martell Beck
Head of Marketing & PR
Deutsche Bahn
Germany
-
Mireia Quincoces
Managing Director
SMLXL
Spain
Tickets that include this Activity
9:15am
Open Doors & Registration
Disseny Hub Barcelona
9:45am
Welcome Remarks
Espai F – 4th Floor
9.50am
Clients Don’t Buy Ideas, They Buy People
The best client relationships often start awkwardly, survive a few fights and end up lasting far beyond the brief. Juliana Paracencio explores what happens when client relationships move from transactional to genuinely human — and why trust, disagreement and shared ambition can lead to better work.
Juliana Paracencio | Droga 5
10:30am
Brand Needs Relationships Too
Brands are competing with more noise and more content than ever, while consumer attention and trust are harder to earn. Malcolm Poynton explores why brands need relationships too and how meaningful connections can create lasting impact.
Martell Beck | Deutsche Bahn
11:10am
Ménage à Tech
Technology has pulled up a chair and joined the creative conversation. Dustin Duke explores what happens when creativity, commerce and innovation become a three-way partnership and technology becomes a creative collaborator, not just a tool.
Dustin Duke | Brand Innovation Lab at Amazon Ads
11:50am
Coffee Break
12:10pm
Welcome constant change
A studio best known for spectacular motion identities is itself in constant motion. Liza Enebeis explores how Studio Dumbar keeps evolving its practice through collaboration, experimentation and new approaches to behaviour, tools, materials, motion and sound.
Liza Enebeis | Studio Dumbar/DEPT
12:50pm
Love & Hate
Setbacks, contrasts and self-doubt can open up new perspectives. Drawing on personal experiences, Ulrich Klenke explores how crises can create new energy, why strong networks matter and how collaboration can help us navigate change.
Ulrich Klenke | Deutsche Telekom
1:30pm
Lunch Break
2:30pm
The people who said yes
Great work has never come from ideas alone. Drawing on more than 20 years with Volvo, Sophia Lindholm shares the relationships, risks and unlikely collaborations behind some of the work that almost didn’t happen including “The Epic Split”.
Sophia Lindholm | Independent
3:10pm
Coming Soon
Corina Alexandra Pop & Abel Sanchez-Hermosilla | HP
3:50pm
Just Personal. Nothing Business.
At Playmakers, the personal and professional are closely connected. Koka Kamushadze explores how real relationships with clients, teams and the work itself can lead to better work, stronger trust and better business.
Koka Kamushadze | Playmakers
4:30pm
Closing
9:15am
Open Doors
Disseny Hub Barcelona
9:30am
The Most Important Relationship Is the One With Yourself. Let’s get personal
Everyone is creative, but understanding how to unlock it is another matter. Sir John Hegarty explores what creativity really is, what lies at its core, and why in the age of AI, our greatest advantage may be our creativity.
Sir John Hegarty | The Business of Creativity
10:10am
Every project reflects its people
Over the years, we’ve noticed that the projects we’re most proud of have something in common, and it’s rarely the brief. Anna Berbiela explores the people behind the work, how they treat each other, and why that shows in everything they make.
Anna Berbiela & Mireia Quincoces | SMLXL
10:50am
Do We Speak the Same Language?
Designers and marketers can look at the same thing and see something completely different. Laura Amarelle explores how understanding each other’s perspectives can turn misunderstanding into better feedback, stronger collaboration and better work.
Laura Amarelle & Pablo Widmer | Breitling
11:30am
Coffee Break
11:50am
Coming Soon
Martell Beck | Deutsche Bahn
12:30pm
Making things that make things…together with humans & machines
Creative teams have always been built on collaboration. Tiffany Rolfe explores how that collaboration is expanding between people and machines, and why human taste, judgment, originality and point of view become even more valuable in a world of infinite creation.
Tiffany Rolfe | R/GA
1:10pm