
The ultimate firework of creative European talent
The High Potentials Programme is an exciting talent scouting event designed by ADCE which showcases a selection of the most talented European young creatives, while at the same time it invites agencies and design studios that are looking for fresh and diverse new talents.
A unique opportunity to identify and secure the creative minds that will shape the future of the creative industry.
The 2026 Edition
ADCE’s High Potentials programme returns to Barcelona for its 9th edition on 6th and 7th May.
Two days filled with inspiration, networking, and discovery.
Day 1: Young creatives showcase their best work to top European agencies, followed by an exclusive networking event.
Day 2: A dynamic speed-dating session connects talent with industry leaders.
Together, we shape the future of creativity.
For students
30 of Europe’s most promising young creatives will be selected to hop on stage and capture the attention of leading design and advertising agencies.
Deadline for applications: March 22nd
For agencies
The programme offers unique chance to engage with young creatives and find the perfect match.
Reserve a table for the speed dating session!
Former Participant Agencies

FCB NeuWien
Austria

GGK MullenLowe
Austria

McCann
Austria

Morillas
Spain

Ogilvy
Spain

Philipp und Keuntje
Germany
All the Editions
- Barcelona 2025
- Barcelona 2024
- Barcelona 2023
- Barcelona 2019
- Barcelona 2018
- Barcelona 2017
- Munich 2016
- Barcelona 2015


























































