This session is open to the public, offering a rare opportunity to witness the insights, perspectives and passionate arguments of leading creative professionals as they discuss and advocate for the most outstanding work from across Europe. It provides a unique window into the thinking behind the jury process, revealing the different points of view, experiences and creative standards that shape the final selection of the winning work. (Note: Voting remains digital and confidential.)
The session also featured two special moments in this year’s programme: the unveiling of the winners of the ADCE Greatness Challenge and the final presentations of the ADCE Creative Express, showcasing the ideas and work developed by its participants.