365: A Brand Against Indifference

Vogue Fashion’s Night Out. The night many of us stayed out on the streets to look and to be looked at was the right opportunity to make people see those who remain outside the 365 nights a year: the homeless. We couldn’t have stirred the audience just with a campaign. We brought to life a new urban wear brand, to be launched on Vogue Fashion’s Night Out: the 365. A brand against indifference, supported by the NGO Comunidade Vida e Paz. All in one night, with no budget.

Awards

Nomination Promotions & New Media Events

Details

Credits

Leo Burnett Lisboa

Art Director: Guilherme Nunes Joana Dias
Client Service Director: Paula Lopes
Copywriter: Raul Palhares
Creative Director: Luciana Cani Steve Colmar Nuno Salvaterra
Digital Strategist: Rúben Pardal
Film Director: Hugo Lage
Head of Digital Strategy: Joana Duarte
Programmer: Nuno Frade

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