Palliative care in Latvia is a disgrace. Latvian Radio addressed this issue in their annual charity marathon. “End-of-life care is just as important as childcare!” was the central message of the 152-hour live DJ marathon. All three presidents of the Baltic states visited the studio. Several thought-provoking outdoor TV and radio spots and social media posts were also produced. The marathon raised 438,197 euros – 365% more than in 2018!
A Humane Ending
Awards
Nomination
Brand Experience
PR / Events
Member Club Gold Award
Brand Experience
PR / Events
Member Club Gold Award
Integrated & Innovation
Integrated and Innovation for Non-profit/Public Service/NGO
Details
Categories:
Country:
Year:
Credits
Client:
Latvian Radio
Agency:
Campaign Host:
Marta Grigale
Magnuss Eriņš
Toms Grēviņš
Copywriter:
Laura Lapiņa
Creative Director:
Vairis Strazds
Sin Popena
Project Lead:
Kristīne Liniņa
Mārtiņš Līcis
Project Lead
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