Ambar’s first national campaign. Although the brand is 117 years old, it has never been promoted outside Aragon (Spain), so the project took the approach of launching a new brand. The main target audience was millennials. The spot is a clip from HACIENDO CERVEZA, a series with 8 episodes that the campaign is based around, and which has an original way of portraying life in a brewery. The goal was to raise brand awareness and to direct people to the project’s website.
Afterwork
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Film & Radio
Online/Viral Videos
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Credits
Client:
AMBAR
Agency:
Art Director:
Eren Saracevic
Copywriter:
Carles Estrada
Jose Hortelano
Creative Director:
Borja Orozco
Paül Paixà
Film Director:
Félix Fernández de Castro
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