Tochka Bank supports entrepreneurs through a music video that shows Russian business through a metaphor of a gypsy market. The video was directed by Emir Kusturica; he is famous for his farcical gypsy style. The video shows 7 short stories about entrepreneurs who overcome difficulties the Boss is responsible for. He is the representation of the government and monopolies. It is a lot like Russia, but in the video, the entrepreneurs unite their forces and beat the Boss.
All At Once
Awards
Member Club Gold Award
Film & Audio
Craft – Direction, Cinematography and Editing
Details
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Credits
Client:
Tochka Bank
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Creative Director:
Anton Rozhin
Andrei Gubaidullin
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