The visual identity for Amos Rex – a new contemporary art museum – takes its cues from architecture, both new and old. The logotype is based on old neon signs, characteristic of the Lasipalatsi building constructed in the 1930s. The calm identity is brought to life with an animation concept derived from the domes of the underground exhibition halls. “It’s as if the museum didn’t quite agree to go underground, and it’s somehow bubbling up into the square.”
Amos Rex
Awards
Silver Award
Graphic Design
Corporate Brand Identity
Nomination
Graphic Design
Spatial / Experiential Design
Details
Categories:
Country:
Year:
Credits
Client:
Amos Rex
Agency:
Agency Producer:
Tiina Latva
Ida Thompson Coon
Animator:
Jenni Pasanen
Architect:
Freja Ståhlberg-Aalto
Katja Savolainen
Art Director:
Hannu Hirstiö
Copywriter:
Tapu Haro
Creative Director:
Sebastian Hurmerinta
Designer:
Jenni Pasanen
Hannu Hirstiö
Illustrator:
Jenni Pasanen
Interior Architect:
Päivi Meuronen
Lead Architect:
Asmo Jaaksi
Photographer:
Tuomas Uusheimo
Angel Gil
Strategist:
Tapu Haro
Janne Kaitala
Technical Assistance:
Richard Grosjean
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