Art Director

45% of flowering plants are at risk of extinction — a silent, irreversible loss.rnThis project (a collab between Escentric Molecules and the artist Marc Quinn) turns that loss into memory: a unique-edition perfume bottle becoming a time capsule that preserves visual and olfactory memory.rnEach contains a real flower suspended in silicone and its scent recreated through Escentric’s molecular technology.rnThe bottles were auctioned with Sotheby’s at Quinn’s market value, extended the countdown.

Awards

Student Shortlist

Details

Credits

IED – Istituto Europeo di Design / Milan

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