Back the way it came

With the pick@home postal service parcels can be picked up by the mailman from your doorstep and be conveniently returned if you are not satisfied with the content. This radio spots aims to convey this by showing some people receive a Christmas gift by mail and joyfully read the enclosed Christmas card. But the moment the disappointment over the parcels’ contents sets in – the same Christmas card is written backwards.

Awards

Nomination Film & Radio Radio Commercials

Details

Credits

Leo Burnett Schweiz

Agency Producer: Suzana Kovacevic
Copywriter: Mark Stahel Bastian Otter
Creative Director: Axel Eckstein
Sound Designer: Jingle Jungle Michael Schwarz

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