The campaign, designed to take account of people’s diverse sexual preferences, asked them to undergo a personal Safer-Sex-Check. Instead of explicit sex scenes, ambiguous everyday tutorials were shown in the three movies. Carefully chosen actors and an unmistakable off speaker opened up viewers’ ears and conveyed warm thoughts. The spot ended with an appropriate message: “No matter what you think about, think about your health”.
BAG Love Life: Safer-Sex-Check
Awards
Nomination
Film & Radio
Online/Viral Videos
Member Club Gold Award
Film & Radio
TV/Cinema Commercials
Details
Categories:
Country:
Year:
Credits
Client:
Bundesamt für Gesundheit BAG – Adrian Kammer
Agency:
Art Director:
Dana Wirz
Casting:
Aurora Jouffroy-Brandtner
Consulting:
Pablo Koerfer
Natalia Zinsli
Vanessa Lehmann-Spalleck
Copywriter:
Mateo Sacchetti
Creative Director:
Martin Arnold
Director of Photography:
Rafael Kistler
Editor:
Marko Strihic
Film Director:
David Constantin
PR:
David Schaerer
Stefan Erdin
Sound Designer:
Jingle Jungle
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