Breaded Cars

On 15 March, the whole of Madrid woke up covered in Saharan dust. Streets, buildings, cars… yes, cars too. So we took advantage of the atmospheric phenomenon to launch an idea so simple that a tweet was enough to communicate it: any car that went by KFC auto with the letters “KFC” painted on it would get two strips of chicken with the original breading.

Awards

Bronze Award Brand Experience Promotions