Carry-On Ketchup

How do we get Heinz Jalapeño Ketchup to become a breakfast staple? By making it the savior that puts an end to bland in-flight breakfasts.rnrnThe thing is, the morning meals served on planes are often bland and unappealing because we lose about 30% of our taste perception in the cabin. However, spicy and acidic foods, like Heinz Jalapeño Ketchup, remain unaffected. So, we brought it through security and turned in-flight breakfasts into something to look forward to.

Awards

Student Silver Award
Student Bronze Award
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Berghs School of Communication / Stockholm

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