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Catch a Flight to Buenos Aires

Seeing a plane in the sky is a sure trigger for wanderlust. Swiss airline Edelweiss used this view to promote its new direct flights to Buenos Aires to a smartphone-savvy target group. Sophisticated flight data from real planes in the sky was used in the interactive AR campaign Catch a Flight to Buenos Aires. Users can seek Edelweiss planes, in real-time, bound for Buenos Aires and win flights there using their smartphone.

Awards

Nomination Interactive & Mobile Interactive Campaigns
Nomination Brand Experience Promotions
Nomination Integrated & Innovation Integrated Campaigns for Commercial Brands

Details

Categories:

Country:

Year:

Credits

Client:

Edelweiss Air

Agency:

thjnk Zürich

Account Director: Andrea Bison
Art Director: Leandro Disler
Chief Creative Officer: Alexander Jaggy
Creative Director: Samuel Wicki Adrian Merz
Digital Director: Calvin Kröhne
Project Manager: Marie Vuilleumier
Strategy Director: Gordon Nemitz

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