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#choosetovote

This July was election season in Bulgaria. And it was a big one. Many people have found their reasons to stay on the fence about voting. Young people especially. Not choosing is also a choice — the choice to let someone else choose for you. We used Skapto’s main medium — the burger – to remind people of what it feels like to choose not choose. The new “I can’t choose” burger option in their menu put the unwanted randomness of a parliament you did not vote for, on a plate

Awards

Silver Award Brand Experience PR / Events

Details

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Credits

Client:

Skapto

Agency:

Proof.

Copywriter: Boyan Zlatarski Tsvetoslav Tsonev Spas Nikolov
Creative Director: angel iskrev
Designer: Filip Shopov
Motion Graphic: Vess Blackstone Victor Hadzhiyski
Other: Lubomir Kashilski
Photographer: Filip Shopov
Strategist: Ekaterina Mutafchieva

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