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City Life Billboard

We redesigned something you can find in every big city: mobile billboards. And turned them into a shelter for the homeless, one that finances itself with the ads on its roof. The City Life Billboard. On its façade, a sign welcomes users, asking them to come in. A lockable door leads them inside, where there’s room for a homeless person and their dog. Outside on the billboards, we call on all citizens to help end homelessness by 2030, at the latest. #ZeroBy2030

Awards

Gold Award Brand Experience New Use of Media
Bronze Award Design Spatial Design
Bronze Award Brand Experience Point of Sale Experience and Activation

Details

Categories:

Country:

Year:

Credits

Client:

Hinz&Kunzt

Agency:

Philipp und Keuntje

Art Director: Paul Grüner
Copywriter: Haiko Meyer
Creative Director: Valentin Burkhardt Tobias Fritschen
Other: Diether Kerner Jonas Keller Lara von Kroge Louis Sternberg Alessa Linneweber
PR Agency: fischerAppelt [COMP]
Post Producer Motives: Ansgar Struck
Senior Productioner Motives: Sascha Jeide

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