That doesn’t look Bulgarian!” is a compliment in Bulgaria that has struggled with a cultural cringe, resulting in a denial of their own identity. This has led to the undervaluation of Bulgarian design and a lack of demand for local products. Videnov Furniture addressed the challenge by translating national heritage of nature, Thracians Slavs into contemporary design, encouraging Bulgarians’ identity and boosting esteem for locally produced goods.
Collection Bulgarian – Design Song
Awards
Bronze Award
Film & Audio
Craft – Music and Sound
Details
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Credits
Client:
Videnov Furniture
Agency:
More Craft – Music and Sound Works
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Shortlist Film & Audio Craft – Music and Sound
PENNY – Wonderful World
SERVICEPLAN GERMANY / Munich
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Bronze Award Film & Audio Craft – Direction, Cinematography and EditingBronze Award Film & Audio Craft – Music and Sound
All it takes is a Yes.
SERVICEPLAN GERMANY / Munich
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Bronze Award Film & Audio Craft – Music and Sound
Naked
MUW Saatchi & Saatchi / Bratislava