In our consumerist society, we have grown accustomed to getting all of our perceived “necessities” in a matter of minutes, but what truly matters may be lacking. To highlight this paradox, we created a campaign where donor blood was packaged as common goods.
Commodity Blood
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Print & Outdoor
Print Advertising
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Client:
North Estonia Medical Centre, Blood Centre & Estonian Society of Hematology
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Shortlist Print & Outdoor Print Advertising
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Supermarket / Tbilisi
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Bronze Award Print & Outdoor Print Advertising
Pst.
Team Violet GmbH / WienAANDRS GmbH / Wien
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Bronze Award Print & Outdoor Outdoor (including poster and billboard)Shortlist Print & Outdoor Print Advertising
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thjnk Zürich / ZürichDennerthjnk Zürich / Zurich