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Compra A Prop

The goal was to create a tactical and at the same time emotional campaign. The pandemic has shaken up the world, and it was the time to think globally and act locally. Illustration is a language between reality and fiction, and given the situation, neither seemed right to represent. The campaign showcases specific moments and scenes within an economic transaction. Shopkeepers, haulers and consumers are all essential parts of the reactivation process of the city.

Awards

Member Club Gold Award Design Illustration

Details

Categories:

Country:

Year:

Credits

Client:

Barcelona City Council

Agency:

Folch

Illustrator: Josep Puy

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