Do Not Live in the Dark

Most people live in the dark when it comes to lighting. They don’t understand the impact it has on a space. With DCW’s new brand positioning — Do Not Live in the Dark – the photography style had to invoke this message. The product photos weren’t shot in studios, but in real homes across Paris, Belgium, and beyond, showing unique atmospheres. The lamps never scream for attention – they whisper and seduce. Only up close do they reveal themselves, not just as objects.

Awards

Bronze Award Design Photography

Details

Credits

SIA ''McCann Rīga” / RigaGolin Riga / Riga

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