Do something with your hands again

In Switzerland, as well as in other parts of the world, the descriptions of modern jobs have changed. Nowadays, a modern job competence may include RMDS-TIBCO-OCS-DCS-MLIP, SQL and PEARL as a hub and point-to-point. “What is this?” In this context, the DIY chain OBI makes fun of this cultural development with a very humorous radio campaign. n

Awards

Silver Award Film & Radio Radio Commercials

Details

Credits

Jung von Matt/Limmat

Art Director: David Hanselmann
Copywriter: Lukas Amgwerd Sarah Ming Stefania Bacskay
Creative Director: Johannes Raggio Wolfgang Bark Pablo Schencke Dennis Lück
Sound Designer: Jingle Jungle

More Radio Commercials Works