This campaign was created to be used exclusively online with the theme ‘Skip Ad’. Studies show that over 90% of people ignore cases of violence involving neighbours, family or friends. Other data show that over 90% of people ignore the YouTube pre-roll ads. The idea was to use in a creative way the ‘Skip Ad’ button. Each time a person ignores the ad, the violence on the film increases, ending sadly. For those who choose not ignore, the end is different.
Don’t Ignore
Awards
Nomination
Film & Radio
Public Service & Charity
Details
Categories:
Country:
Year:
Credits
Client:
Associação Portuguesa de Apoio à Vítima (APAV)
Agency:
Art Director:
Rita Neves
Copywriter:
Tiago Vital
Creative Director:
Paulo Pinto
José Vieira
Film Director:
Pedro Amorim
More Public Service & Charity Works
-
Nomination Film & Radio Public Service & Charity
Warchild
Doom & Dickson
-
Silver Award Film & Radio Public Service & Charity
The Eyes of a Child
Leo Burnett France
-
Gold Award Film & Radio Public Service & CharityNomination Film & Radio Public Service & Charity
The World´s most expensive joint
Ogilvy & Mather Madrid