CMI is a small NGO working towards peace in conflict areas across the world. As an unknown organization, its first public fundraiser was going to be tricky. Luckily, CMI’s founder, Nobel Peace Prize Laureate and national treasure Martti Ahtisaari, was turning 80. The fundraiser was turned into a nation-wide secret group gift, which was only mentioned on digital channels that Martti doesn’t follow. Although the whole country was talking about it, no one told Martti.
Don’t Tell Martti
Awards
Silver Award
Integration & Innovation
Public Service & Charity Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Crisis Management Initiative (CMI)
Agency:
Account Director:
Lauramaria Havu
Agency Producer:
Laura Ruokola
Pauliina Männistö
Art Director:
Fanni Perälä
Copywriter:
Maria Kuorikoski
Creative Director:
Mikko Hakkarainen
Creative Strategist:
Hanna Lemmetti
Designer:
Hanna Valle
Film Director:
Juho Konstig
Video Creative:
Pyry Lepistö
Tomi Seppälä
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